What's Next for Wisconsin? February 2016
Feb. 12, 2016
Fruit flavors are making a big splash with demanding beer drinkers. These new brews are great news for your bottom line.
Fruit Beer is Ripe for the Market
63% volume growth, 82% revenue growth Y/Y last quarter
55% volume growth, 69% revenue growth Y/Y last year
(source: IRI Data, off-premise)
Constant innovation is key to keeping the fickle affection of craft beer drinkers, and fruit-flavored beers are the next big thing.
“Craft lovers want more variety: 33% of craft drinkers said they would purchase more craft if there were ‘more variety’ (source: Nielsen).”
Bart Watson, BrewersAssociation.org,
“Fruited beers are all the rage, ranging from prickly pear to blueberry to kumquats, and more.”
Loren Green, Paste Magazine,
“Grapefruit Sculpin explored a new level of what is now hot in IPA—sweet, intense, juicy fruit flavors. That’s what most IPA-centric breweries are now chasing.”
Jim Vorel, Paste Magazine,
Not every fruit is sweet. Sour beers are also hitting a sweet spot with consumers.
“Sours are coming on very strong, and IPAs are still big, but people’s tastes are expanding quite a bit, which would explain the uptick in people’s curiosity around sours.” – Joanne Marino, Executive Director, San Francisco Beer Week
Manali Karmarkar, TheBoldItalic.com,
“Sour beers began to edge their way into the spotlight [in 2015], especially fruit-flavored sours.”
Chris Morris, Fortune.com,
“Salty ’n sour goses have gone as berserk as bamboo, sprouting up from absence to ubiquity. This year, I noticed brewers were infusing these sour German beers with all manner of tropical fruit. … By partnering an IPA’s citrusy, tropical aromatics with a sour beer’s tart, acidic edge, brewers have created a compelling mishmash.
Joshua M. Bernstein, bonappetit.com,
Contact your Sales Consultant for more information about getting these big flavors onto your shelf.